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October 13, 2011

Smoky

Smoke graphicSmoke graphic 2Smoke graphic 3

Which of these graphics says "smoke" the most clearly?

Which is the most attractive?


Did you pick the same one for both questions? Probably not.

This exercise in visual communication is one of the early assignments in Visual Communication Foundations class. Most students are fairly new to the field, and hitting the perfect balance of visual clarity and beauty is no easy thing.

The challenge of striking that balance (and teaching others how) is what keeps me interested in my work. I've seen hundreds of projects similar to this, and the range of ideas always makes me smile.

I'm interested in what you think. Please use the Comments area below to share your reactions. I'd love to be able to share them with the students.

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