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August 12, 2011

Who'd a thunk it?

Detail of direct-mail from AnthemWhen I get the mail I often stand next to the recycling bin and toss most of the envelopes, unopened, into it. Most are clearly trying to sell me something I don't want: cable TV, replacement windows, etc.

A few are more problematic, the ones from our insurance company, bank, etc. I figure that they're trying to sell me something too, but on the other hand, maybe it's an official notice that I shouldn't ignore.

I was pleasantly surprised to see this envelope in yesterday's mail, clearly identified as advertising. Saved me the trouble of opening what might have been—but probably wasn't—an important announcement from my health care company.

Now I'm wondering if Anthem just decided on its own to do the right thing, or more likely was forced to add this disclaimer as a result of federal legislation. If this is part of health care reform, I'm all for it.

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