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JANUARY 24, 2011


A lot of thought, time and energy has gone into figuring out how to convince people to stop smoking. The most common approach seems to be to try to scare smokers away from cigarettes.

Since the term "coffin nail" has been around since 1880, the fact that smoking can kill you is hardly news.

The U.S. Food & Drug Administration (FDA) seems to think that "a picture is worth a thousand words." In addition to text warnings, they plan to issue new regulations in June 2011 to require new warning labels on cigarette packages.

Here are a few of dozens of new graphics they are currently reviewing. Mouse over these examples to see another version of each. Visit the FDA website to see them all.

The big question, of course, is will any of these images—scary, symbolic or guilt-inducing—make any smoker change his or her behavior? Will they make anyone think twice before starting to smoke?

Which of those you see here make you stop and think (if any)?

For more examples of anti-smoking ads from around the world take a look at www.smokingadverts.com.

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