JANUARY 23, 2009
Now you need to understand that graphic design geeks like me just love this sort of stuff. After years and years when no one could explain to his/her mother what a graphic designer did, all of a sudden the general public is talking about design. We like that. And among ourselves we talk about it a lot.
Historically, the graphics of presidential campaigns have often been poorly designed, stale and uninteresting. In a culture where most corporations understand that visual zing is their most powerful weapon, political graphics look like the Christmas ornaments that are stored in a box in the basement, dusted off and reused, year after year after year.
She calls Hilary Clinton's flag-like logo "the same tried-and-true approach."
Edwards gets "marginally zippier..."
She gives a half-hearted thumbs up to McCain's: "... it does make a strong point..."
But Ms. Jacobs—and most of the design community—talk about the Obama logo in glowing terms: "literally and figuratively sunny...smooth...speaks eloquently of change."
And it's not just the logo. The Obama website is considered by most designers to be outstanding in terms of design, content and functionality. The article Obama Defeats McCain calls Obama's site"freaking gorgeous." The site has evolved over time, eventually becoming www.change.gov after the election, and now lives on as www.whitehouse.gov.
Don't miss this clever comparison of campaign logos, done cartoon-style by Ward Sutton.
For the inside scoop on the Obama logo, read Steven Heller's interview with its designer, Sol Sender.
Or hear/see Sender himself discuss it (video).