WK 1 Course description, objectives. Examples
of everyday visual communication. The
absolutely essential Rule #1. More
examples to think about. First impressions experiment.
Assignment 1: Examples of visual communication
WK 3 Principles of visual organization:
CRAP: contrast, repetition, alignment, proximity
Assignment 3: Revise Black shape assignment based on feedback
WK 4 Gestalt principles of visual organization:
Continuation and more.
Assignment 4: Examples of Gestalt principles in advertising
Show & Tell: Intro to Visual Communication, Eqyptian style.
WK 5 Tonality: Black, white
and everything in between.
Assignment 5: Explore tonality
WK 12 Typography
Introduction of final project
Assignment 12: Typographic Treasure Hunt
WK 14 Information graphics
Work on final project
WK 15 Advertising & Propaganda:
The power of visual communication.
WK 16 Final project due.