Introduction to Visual Communications 
 ASSIGNMENT 6: Hunting for hierarchy                                Questions? Email AWDsgn@sbcglobal.net
Due: next class			  
Choose two (2) examples of effective printed visual communication, such as magazine ads or articles. One example should be very simple (few elements, colors, etc.). The other should be complex (many elements, colors, etc.). 
Look carefully at each and decide what the hierarchy of information is. Look for any & all principles of visual communication that we’ve studied (C.R.A.P., Gestalt, etc.)  Think about how each element helps create a path for your eye/mind to follow, a hierarchy of information. 
Now, show and explain what you’ve found. Start by doing an accurate tracing of each ad. On this tracing show and label:
		Hierarchy (1-2-3)
		Tonality (4 levels: white, black, light gray, dark gray); remember that type has tonality! 
		Alignment and/or other CRAP or Gestalt principles used.  
Then, prepare a written (typed!) description for each sample that explains what you’ve found. Explain how the various elements are used to communicate the message effectively. 
Thus, for each example you will have 1) the original, 2) tracing indicating tonality and other principles used, and 3) written report.
You’ll be graded on 1) quality of original  2) accuracy of tonal breakdown  3) completeness & quality of analysis  4) overall presentation, including spelling, grammar, etc. of written piece.