WK 1 Course description, objectives. Examples
of everyday visual communication. The
absolutely essential Rule #1. More
examples to think about. First impressions experiment.
Downloadable syllabus and schedule.
Assignment 1: Examples of visual communication
VISUAL SCAVENGER HUNT
WK 2 Visual perception: how do we see?
Optical illusions; survival
needs.
Assignment 2: Black squares
WK 3 Principles of visual organization:
CRAP: contrast, repetition, alignment, proximity
Assignment 3: Revise Black square assignment based on feedback
WK 4 Gestalt principles of visual organization
Assignment 4: Examples of Gestalt principles in advertising
WK 5 Tonality: Black, white and everything in between.
Assignment 5: Explore tonality
WK 6 Hunting for hierarchy: Tonality and
other graphic principles in use
Assignment 6: Analyze existing graphic for use of principles
WK 7 Color! Theory and practice, systems,
color wheel & color schemes,
communicating with color, personality
tests.
Assignment 7: Examples of color schemes
WK 8 More color!
Midterm Quiz
Bring Notebook for progress review
Assignment 8: Color self-portrait; samples
of previous student work
WK 9 Visual storytelling: ideas &
implementation
Assignment 9: Single-frame story; samples
of previous student work
WK 10 Multiframe story: learning from
comic books
Assignment 10: Three-frame story; samples
of previous student work
WK 11 Symbols: Definition and history;
types of symbols; Web resources
Assignment 11: Examples of symbols
WK 12 Typography
Introduction of final project (due Dec 15/17)
Assignment 12: Typographic Treasure Hunt
WK 13 Using type effectively. MS Word
practice document.
Assignment 13: Typography in action
WK 14 Information graphics
Work on final project
WK 15 Advertising & Propaganda: The power of visual communication.
Notebook due.
WK 16 Final project due.